For SaaS Founders · $5k+ MRR

Stop Guessing Your Pricing.
Run Real Experiments.

PriceLab lets you A/B test pricing strategies across customer cohorts, track conversion rates in real time, and measure the exact revenue impact of every change.

Start for $15/mo

Cancel anytime. No contracts.

340+ experiments run
$2.1M revenue attributed
12% avg MRR lift

Cohort Segmentation

Split customers by plan, signup date, or custom attributes.

Live Conversion Tracking

See upgrade and churn rates update as Stripe webhooks arrive.

Revenue Impact Score

Instantly know if a pricing change is worth rolling out.

Simple Pricing

Founder Plan

$15

per month

  • ✓Unlimited pricing experiments
  • ✓Up to 10 customer cohorts
  • ✓Stripe webhook integration
  • ✓Real-time conversion dashboard
  • ✓Revenue impact reports
  • ✓Email support
Get Started

FAQ

How does PriceLab connect to my Stripe account?

You add a Stripe webhook endpoint from your dashboard. PriceLab listens for subscription events and automatically attributes revenue changes to the active experiment.

Can I run multiple experiments at the same time?

Yes. You can run concurrent experiments on different cohorts — for example, testing annual discounts on one segment while testing a price increase on another.

What counts as a cohort?

A cohort is any group of customers you define — by plan tier, signup date range, geography, or a custom tag you apply via the API.